August 18, 2020

ESG: A new fad or a trend to follow?

Suresh Sadagopan
CEO, Ladder7 Wealth Planners Pvt. Ltd.

There are winds of change sweeping in the investment world. Over the years, the investment landscape has undergone changes. There are concerns that go beyond just the financial numbers that the companies put out.

Over time, Environmental, Social & Corporate Governance (ESG) aspects have become very important parameters to evaluate a company’s investment worthiness & it’s inclusion in the portfolio. It is also sometimes referred to as Socially Responsible Investing (SRI).

Understanding ESG
Corporate governance gained currency as an important parameter for fund managers to evaluate companies.

Good corporate governance ensures that the company follows good principles like transparency in data sharing, quality & diversity in the data being shared, ethical & fair conduct of the business, fair & transparent compensation for employees, well laid down policies that take care of the interest of all stakeholders, including small shareholders.

Good corporate governance will also come from an empowered professional team that works in line with clearly laid down roles & responsibilities based on enshrined process & principles in various areas.

As can be seen, such parameters would ensure that the company that adheres to high standards in corporate governance is bound to be a well-run company, is profitable & a sustainable business.

Over time, social responsibility also started catching the consciousness of the world at large. Investors want companies that make the cut socially, be it equal opportunities for those with disabilities, disadvantaged groups like LGBT, women empowerment, women leadership at the top etc. Research done in this area shows that companies which have good ethnic diversity & inclusion of women in the workforce do better than the broader set, even on financial parameters.

In this era of environmental degradation and all-round concern & activism, it any way makes sense to be a company that is environmentally conscious. It makes total business sense as it reduces regulatory & governmental risks if the company concerned is doing all the right things environmentally. Also, even the consumers are expecting & demanding a responsible corporation that is environmentally conscious.

Hence, ESG is a good screen to apply over other financial parameters and the shortlist that come out will tend to be excellent investment candidates. ESG hence is a desirable attribute for all companies and can be used as one of the selection criteria itself.

Applying ESG Criteria
Sometimes ESG criteria may be used to exclude certain companies based on ethical, religious & political beliefs. Also, companies dealing in gambling, tobacco, alcohol, fossil fuels etc. may form the exclusion list.

At other times, ESG principles may mean achieving certain goals based on investor beliefs. For instance, the goal may be to work towards lesser usage of chemicals in our day to day life. A company that produces products ( say cleaning agents using organic, non poluting compounds ) that do not use harmful, polluting chemicals is an attractive investment choice for someone with such a goal.

There are those who are looking to make a positive social impact. This category is called Impact Investing.  An example of this is an investment in a company that sources & markets bamboo products produced by a rural community, creating a sustainable livelyhood for them. Another example is investing in businesses that work with children from the lower social economic strata and prepare them with the knowledge & skills required in today’s world.

International experience

ESG investing has been in existence for long in the western markets. There have been several scams that had happened abroad. Enron, Worldcom, Tyco International are some names that we have heard in the past.

In recent memory, the transfer of money from customers’ accounts (by salami slicing), by employees of Wells Fargo was a recent scandal. The Volkswagen was embroiled in a major corporate fraud when it installed a cheat software to under-report pollution levels in its vehicles.

The ones mentioned abroad is but a small fraction of corporate malfeasance over the decades. There have been multiple cases of frauds in India too. That is where ESG comes in as a good hygiene factor to separate out the good companies from the bad apples.

ESG factors seem good; but what about performance

There are multiple ESG indices abroad and most companies report their compliance to ESG parameters, which is considered by the fund managers when they invest.

The best part is that ESG funds have been able to outperform their counterpart index across geographies. To illustrate, I’m sharing some of the indices by MSCI across geographies. The ESG index in the US, the ESG index for emerging markets & even the MSCI ESG index on India has outperformed the base index.

Currently, there is no SEBI defined criteria for an ESG fund. ESG funds are classified as a thematic funds currently.

In Nov 2019, SEBI has made it mandatory for the top 1000 listed companies to prepare a Business Responsibility Report (BRR). This report indicates the level of adoption of sustainable & responsible business practices to the stakeholders.

Now there is an index called NIFTY 100 ESG TRI that has 88 companies that are a part of this index. This is spread across 16 sectors, the top sectors being Financial Sector, IT, consumer goods, energy & automobiles.

There are three funds that currently exist in this category- from Axis MF, Quantum MF and SBI. All of the three funds are less than 3 years old( though SBI Magnum Equity Fund has existed for a longer time, it was rebadged as SBI Magnum Equity ESG Fund only in 2018 post the scheme recategorisation process). Hence, it would be prudent to wait and watch to see how these funds perform over time as compared to the diversified equity funds set.

Is following an ESG standard good while constructing a portfolio?

The firms that have internalized the essence of good ESG parameters are anyway good businesses – as ESG is embraced first by those at the forefront. So ESG becomes a virtuous selection criterion, in that the ones that have good ESG scores are good companies with enlightened managements to start with. Such compliance also ensures that the compliance risks & regulatory risks become lower and lessens the business risk itself.

Since the public at large has become very aware of ESG parameters, a company that scores high on these parameters can publicise these & derive real business advantages due to this.

ESG standards appear optional today. Going forward, they will be necessary factors to incorporate in every company.

Investors from abroad are looking at ESG parameters in a very serious way. Hence, if India is to continue to attract money from pension funds, sovereign funds and other institutional funds, it has to take ESG seriously.

ESG today looks like a theme. It is actually a set of very important mother factors, which any good business will have to incorporate to ensure continued business sustenance. It also needs to do this to increase shareholder value, as without a high score on ESG parameters, the company in question may not have many takers as well.

Its early days now. But ESG is a major trend & not a fad. We need to understand this.

Article by Suresh Sadagopan

9 Thoughts to “ESG: A new fad or a trend to follow?”

  1. Sachin Jain says:

    Very well articulated. Soem important facts defined with ease. Thanks for writting this article.

  2. Sunil B Kapadia says:

    I find the article very informative giving insights about ESG. Thanks Suresh & Nwtwork FP for sharing it with us.

  3. Kiran Naik says:

    Good Article

  4. Rahul goyal says:

    Thanks sir for writing s good knowledge.

  5. Gaurav Deshpande says:

    The article is very informative and offers a value content. This can be one of the important talking point with the customer.
    Thanks for sharing!!

  6. Gaurav Deshpande says:

    Very informative article. Offers a “VALUE” content!!

    Can prove to be a very engaging talking point with clients.

    Thanks for sharing.

  7. Shriram Singh says:

    Very well written in simple language explaining ESG. You are right going ahead in future especially post Covid ESG will attract premium as well. It’s high time we focus on Sustainable And Ethical business satisfying Environment, Social and corporate governance parameters. Clients with philanthropic allocation in mind must look at these sustainable businesses/funds.

  8. Suresh Sadagopan says:

    Thank you all for sharing your comments. This helps and impels me to write for you and share knowledge. Thanks again.

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