April 21, 2020
I Had No One Else To Follow: An Account Blow-by-Blow
Lovaii Navlakhi
Founder & CEO, International Money Matters Pvt. Ltd
The year 2001 was just ending
When Money Matters began
9/11, tech bubble was trending
Would this start-up be an also-ran?
The early days were supposed to be tough
But since the business purpose was clear
The focus was sharp enough —
Educate clients; don’t prey on their fear.
I wish I’d known at the age of 28
The concept of saving & investing —
But it was only when I was 38
That I first heard of financial planning.
Clients asked me in year one
“Shouldn’t you be charging a fee?”
That’s how the thoughts begun
Of what indeed was meant to be.
I was new to this industry
Wasn’t running a business for long
No one else gave me company
No choice, I had to be strong.
The concept was new
The year 2003
My time now had value
The business model was based on a fee.
I needed to find the reason
Why the money was being invested
It had to span many a season
As their patience was often tested.
Then came the advent of CFP
What I was doing, it did match
Soon it was time to “Yippee!”
I was in India’s first convocation batch.
The fee models changed often enough;
The problem clearly was in my mind;
I thought the going would be rough;
That acceptance of the new fee would be a grind.
I realised soon enough though
I had to show the value
When the client shelled out dough
And deliver what was due.
What stood out indeed clearly
Clients paid their fees – they must
Markets good or bad – yearly
Only if you’d gained their trust.
For knowledge, I had a deep yearning
Leaving no stone unturned
To ensure perpetual learning
Even if the midnight oil was burnt.
Numbers indeed were a fascination
Whether it was for 401k or a Plan529
To do a dollar-based calculation
I thought the client had to be only mine.
What dawned on me after a while
Was that I just didn’t know enough
(We spoke in kilometre, they in mile)
Making recommendations there, I could muff.
That’s when I jumped over the fence
And changed my approach internationally
Connecting with their local advisors made sense
For the overseas client if I thought rationally.
The objective was clients’ interest first
Followed by our team’s learning
That was enough to quench our thirst –
The focus wasn’t first on our earning.
The number stuff was getting boring
I needed to understand investor behaviour
Calculations were easy to do even while snoring
The CeFT course was indeed a saviour.
Human behaviour remains the same
Across geography, culture or race
Understand the mental wireframe
Is what excites me – now in first place.
Coming to the end of the poetry
What you’re possibly wondering
“What’s the moral of this story?”
Or is it just aimless meandering?
I’m happy I started 18 years ago –
(You possibly think that I ramble)
Think – I had nobody else to follow
No choice but to lead by example.
A poetry can be written on a dry and formal subject like Advisory business is just too amazing.
Lovaii Sir truly emotional and inspiring. Words are so aptly chosen making the whole poetry session of 2 decades of creating a passionate corporate business into a movie running in front of ones eyes.
The Title is the best and so was the climax…………………you inspire.
Simple and lucid description of your journey. Beautiful.
This poetry is telling my story too. I am in same boat.
Very nicely written.
You have very well expressed your journey through this profession very precisely.
I fully agree with you when you say, “The objective was the clients’ interests first” and “The focus wasn’t first on our earnings”
CE, ie., to practice the Mantra, ‘learn and learn and learn….’ is the only way to stay afloat in this profession.
Thanks for sharing you thoughts…
Geetha
A long journey – told in a simple, well and light way !