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The Kurkure, Mobiles, Colas & Mutual Funds

Amit Bivalkar
Director, Sapient Wealth Advisors
November 3, 2014

Reading Time: 4 minutes Have you ever wondered that a typical villager faces hours of power cut but has cell phone and consumes cola and kurkure. So the FMCG companies seem to have managed to crack the distribution puzzle and ensured a very deep penetration with a profitable business model. What do we learn from this? Can we reach out to masses and ethically distribute financial products?

Amit Bivalkar, Director, Sapient Wealth Advisors & Brokers thinks that this is possible if we leverage technology. He asks the MF Distributors to make technology their extended arm of business, as a cost effective strategy to expand the business.

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